Learn About Us

Where Culture Meets Commerce

At Everything Dey, we believe shopping should be more than just clicks and carts  it should be real, personal, and rooted in culture. That’s why we’ve built a unique online marketplace where customers connect directly with trusted vendors, negotiate prices, and experience African commerce in its most vibrant form.

"Every great movement begins with a bold step - this is ours”
Haslem
Founder

Our Commitment

We meticulously curate our product offerings to ensure that every item we carry meets the highest standards of quality and performance.

Quality & Performance

Every item listed on our platform is vetted to ensure it meets our brand promise. We guarantee consistent performance.

Customer Satisfaction

Whether it’s seamless navigation, direct vendor communication, or real-time bargaining, we make sure your experience is smooth and satisfying. Your trust means everything to us.

Sustainability & Responsibility

By encouraging local trade and minimizing unnecessary imports, we help reduce our environmental footprint while keeping African creativity at the forefront.

our history

How Everythingdey was founded

Frustrated with platforms that felt cold, rigid, and far removed from the Nigerian hustle spirit, the founder Haslem Nwaka Okaleka decided to create something different. Drawing from his background in computer science and passion for accessible tech, Haslem began building Everything Dey from the ground up: a platform designed to reflect the energy, flexibility, and creativity of African commerce. With no funding and just a laptop, code, and commitment, Haslem launched the first version of Everything Dey focused on user-first design, direct vendor access, and real-time price negotiation. He believed that everyone, from the small street vendor to the fashion-forward entrepreneur, deserved a place online that felt like home.

2024
Expanding Product Range

In 2024, Everythingdey expanded its product range to include a wide variety of gadgets, vehicles, clothes, appliances and so on.

2024
Customer-Centric Approach

The company introduced improved customer support services and a seamless shopping experience.

2025
The vision Became a Movement

Today, Everything Dey continues to grow driven by the same values it was founded on: connection, culture, and community. It’s not just a shopping site; it’s a revolution in how Africa buys and sells.

Present

Gear Up for Greatness!

Discover a wide range of products tailored to your lifestyle from fashion to tech, beauty to gadgets, essentials to unique finds.